Through Cyber Monday, revenues driven by paid search marketing in the U.S. increased over 25% in 2012 compared to 2011.
Download the Kenshoo 2012 U.S. Online Retail Holiday Shopping Report: Early Edition to get a breakdown of all the key SEM metrics for the season to date.
The report also includes an in-depth look at Mobile ad performance and Google Product Listing Ads.
Along with trends and insights are implications for advertisers and tips on how to capitalize on timely opportunities.
