KENSHOO Search is an automated SEM solution that is unmatched in its depth of features, simplicity in design, and actionable reporting. Kenshoo set out to prove to agencies and advertisers alike that their solution is the most efficient tool on the market. Kenshoo took an opportunity with an e-commerce business with thousands of pages within its website, and put its automated solution to the test. The results proved the value of the Kenshoo Search solution. Opportunity CafePress is an online marketplace allowing sellers to create personalized merchandise, ranging from apparel, to home and office accessories. This unique user-generated commerce platform has connected over 6.5 million members, who have created over 150 million unique products. CafePress manages millions of keywords across thousands of campaigns and several channels and accounts, and found that most tools couldn’t handle the complexity of their long tail SEM program.
Solution
Kenshoo outperformed in several categories.
CafePress had previously used two of the SEM industry’s most popular bid management platforms; however they were not satisfied with either solution. In January 2008 they opened up their SEM business in search of a new solution, and hosted a trial involving Kenshoo and two other leading SEM software providers. CafePress cited the tie between Bid Optimization, User Friendliness and scale as being inexplicably bound, and three of their major criteria for selecting a solution.
Results
Kenshoo strongly outperformed the other competitors based on performance in the following areas; User Friendliness, Scalability, Program Customization, Customer Service, Cross Channel Integration, Strong Rules Based Bidding, and their emphasis on Quality Management and Automation. All of CafePress’ SEM programs are now managed using Kenshoo Search. Kenshoo’s end-to-end Quality Management solution was the only tool able to handle the need of a constantly changing e- commerce dynamic environment.
“KENSHOO Search has delivered as promised for CafePress. The platform allows our SEM team to rise above the weeds of daily bid management tactics and shift focus to high-level strategies such as improved quality, campaign expansion, and cross-engine optimization. The platform’s UI is clean and useable, and integration with search engine APIs was seamless. The advanced tracking capabilities and automated keyword expansion tools are extremely valuable additions to our team’s toolset. In addition, the Kenshoo team was extremely helpful during the trial and setup process, and continues to consistently deliver above and beyond our expectations with customized reports, bid policies, and tools. Overall, KENSHOO Search has been instrumental in driving growth in CafePress SEM initiatives, both through improved performance and increased productivity.”
Jeremy Post, Sr. Manager, Acquisition Marketing
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