KENSHOO Revolutionizes Paid Search for Local Advertisers with Online-to-Offline Conversion Optimization Capabilities

San Francisco, CA, June 8, 2010 – Leading the way with solutions to extend paid search campaign optimization to include conversions beyond the desktop, KENSHOO, a world leader in the Enterprise online demand generation technology space, announces the extension of its platform with the introduction of Call Conversion Optimization™ for Local advertisers.

KENSHOO, the first enterprise search technology vendor to provide end-to-end solutions for the Local Search market, now provides the industry’s first Call Conversion Optimization (CCO) solution as part of KENSHOO Local™. Designed specifically for organizations managing high volumes of SMB, regional, store or dealer campaigns, KENSHOO Local simplifies and automates client on-boarding and ongoing campaign management. Focusing on SMBs, who typically measure ROI from paid search campaigns by actual phone calls received, Kenshoo now empowers agencies to maximize return on the spend of their SMB clients.

Filling the gap between online optimization and offline conversions, KENSHOO CCO allows IYPs, CMRs, agencies and retailers to apply search marketing to the real world interactions of selling their products and services. By integrating with industry-leading call tracking providers, KENSHOO CCO creates a unique closed-loop feedback mechanism between the online PPC campaigns and the phone calls they generate, continuously optimizing keyword bids to maximize the number and effectiveness of phone call conversions. KENSHOO Local’s open integration with leading call tracking providers supports plug and play functionality of Call Conversion Optimization without having to switch phone tracking systems.

“By integrating KENSHOO Local campaign optimization and management abilities with the top call tracking providers in the market, KENSHOO has created a paradigm shift for our customers, who manage hundreds of thousands of SMB campaigns.” said Sivan Metzger, General Manager, KENSHOO Local. “KENSHOO is changing the game by empowering the leading IYPs, agencies and retailers with the ability to move away from selling clicks or impressions to their SMB clients to a model of delivering more phone leads, in a world where a phone call is the Holy Grail. Tying the offline value to the online activity is something we believe represents a huge opportunity to all stakeholders and is a natural step for us as we continue to innovate in the Local arena.”