Taking the First Steps Toward B2B Marketing Automation

by Stacie Susens, Kenshoo Director of Corporate Marketing and PR
Before making key business decisions, your potential customers are increasingly spending time researching online to educate themselves to make better decisions. According to Focus Research, 90 percent of B2B buyers prefer to consume content over the Internet. But even though they are researching more, they’re often times only reading the “majority of an article.”
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