Added Value: Facebook Advertising Boosts Paid Search Performance

For more search + social resources, visit Kenshoo.com/Intersections.

In this multi-channel world, advertisers want to know: how do my marketing efforts work together to influence my target audience and convert into high-value customers?

Marketers who can best understand cross-channel dynamics from key apertures such as search and social will be able to harness available synergies to maximize their digital programs.

In this paper, we will analyze a recent paid search campaign for a leading retailer and demonstrate how Facebook advertising has a direct, positive effect on paid search marketing performance.

 

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