"We decided to choose Kenshoo as they convinced us they were the industry leaders in efficient cross-channel PPC management and therefore would be a major advantage for us when we brought PPC in-house in 2010. Since we’ve implemented Kenshoo our initial judgment has been proved right; we’ve been able to reduce new campaign implementation time significantly, which is key in a very fast moving business based around movements within the financial markets. We have an excellent relationship with our Account Management team and have worked with Kenshoo to deliver numerous tailored solutions unique to our business."
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Robert Maclean-Eltham, PPC Manager IG Index
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