Kenshoo Local Reduces Paid Search Campaign Development and Account Churn

Kenshoo Local 2.7 delivers enhanced reporting and other functionality to reduce time requirements for agencies and advertisers as much as 40 percent

San Francisco (July 23, 2012) – Kenshoo (www.Kenshoo.com), a global leader in digital marketing software, today unveiled Kenshoo Local 2.7, offering agencies and advertisers significant time savings and campaign performance improvements for large volumes of individual campaigns through new account templates, enhanced reporting, video tutorials and other key functionality.

“Kenshoo Local’s new template-driven account creation has eliminated 30 to 40 percent of the time we spend creating accounts for advertisers,” said Chris Olson, SEM campaign manager at PennySaverUSA. “With Kenshoo Local, we’re able to onboard new advertisers faster and more effectively than ever before.”

The new Kenshoo Local default profile settings functionality streamlines advertiser account creation and campaign launch requirements for agencies and publishers. Default profile settings can be applied, representing thousands of profile creation tasks that can be mostly automated and, in turn, greatly reduce barriers to entry for small/medium sized business (SMB) campaigns. Moreover, new Kenshoo Local report options have been introduced enabling clients to customize and send impactful and effective advertiser communications in up to five foreign languages.

“Kenshoo Local’s new reporting capabilities have already had a tremendous impact for us,” said Duncan Scarry, CEO/founder of Haystak Digital Marketing (formerly a product of Moore & Scarry). “Kenshoo Local gives us professional looking reports that can be easily configured to include the data my customers need to see so I can demonstrate the value and results my team is delivering.”

Kenshoo Local also recently introduced the concept of cancelling or “archiving” accounts. This new functionality allows agencies and aggregators to monitor churned accounts in order to quickly identify and address chronic or systemic problems.

Kenshoo clients interested in learning more about Kenshoo Local’s advanced functionality can now visit the new Kenshoo Local Knowledge Center. The Kenshoo Local Knowledge Center is available exclusively to Kenshoo Local clients and features more than 30 instructional videos produced by Kenshoo account managers and sales engineers.

In addition to account creation improvements, new advertiser reports, profile archiving, and the Kenshoo Local Knowledge Center, Kenshoo Local 2.7 also features a new navigation structure and user interface enhancements along with radius targeting for Yahoo! and Bing.

“Search marketers operating in the local space face a unique set of challenges,” said William Martin-Gill, general manager, Kenshoo Local. “Kenshoo Local 2.7 leverages intelligent automation to correct some significant industry inefficiencies in creating and managing large volumes of local search engine marketing campaigns.”

About Kenshoo
Kenshoo is a digital marketing software company that engineers technology solutions for search marketing, social media and online advertising. Brands, agencies and marketing providers use Kenshoo Enterprise, Kenshoo Local and Kenshoo Social to direct more than $25 billion in annual client sales revenue. The Kenshoo Universal Platform delivers automation, intelligence, integration and scale to make better marketing investments. With campaigns running in more than 190 countries, Kenshoo clients include CareerBuilder, Expedia, Facebook, KAYAK, Havas Digital, Hitwise, iREP, John Lewis, LendingTree, Resolution Media, Sears, Starcom MediaVest Group, Tesco, Travelocity, Walgreens, and Zappos. Kenshoo has 16 international locations and is backed by Sequoia Capital and Arts Alliance. Please visit www.Kenshoo.com for more information.

Kenshoo is a trademark of Kenshoo Ltd. Other company and brand names may be trademarks of their respective owners.