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Advertise your Entire Inventory
Dynamic Sites and e-Commerce
In today’s marketplace, change is the only constant. Website content perpetually shifts as new and improved products reach the cyber-shelves. Large or continually changing inventories make it almost impossible for search marketers to build cost effective relevant campaigns. The solution is simple: KENSHOO Search deep link crawlers and the ability to assimilate live feeds into SEM campaigns automates the advertising of complex and massive inventories. The added bonuses are low cost per click, high CTR, high conversion rates and maximized ROI that result from the highly relevant landing page. |
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Be in the know
Intelligent and Accurate Reporting
One reporting center shows marketers
reports and data on all concurrent
campaigns and on all search engines.
KENSHOO Search understands and
analyzes traffic from different networks,
displaying performance metrics by ROI,
geography, time, IP, and many other
parameters. The system de-duplicates
cross channel information to give the
most accurate picture of campaign
performance. | |
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Efficiency and Effectiveness
Bid Management
KENSHOO Search makes Bid Management quick, easy and highly configurable. Bid policies can be set to run on any level: entire portfolio, campaigns, and keyword ad groups. Marketers can set their bid policies to achieve their goals automatically – from maximum exposure to increasing ROI. KENSHOO Search monitors campaign parameters, detecting changes and automatically reacting to the competition. | |
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Leverage the Long Tail
Keyword Harvesting and Expansion
Keyword research is now a thing of the past. KENSHOO Search tracks all keywords and the real search terms used in the search engines. The platform automatically expands converting and clicked keywords giving marketers the ability to bulk-add keywords to relevant ad groups with minimal effort. | |
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Additional Features
• End-to-end campaign management
• Compatible with external or inventory feeds
• Innovative GUI for natural work flow
• Quality Management™
• Automatic addition of new keywords
• Deep linking for dynamic sites
• Real-time tracking
• Premium Path to Conversion - PPTC™ |
• 3rd party integration
• Multi language and currency
• A/B Testing – optimize with automation
• Click Fraud Detection | | |
