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/ 16 May 12
If Don Draper Worked In Search Marketing |
| I’m sure you’ve all watched “Mad Men” and wondered what it would be like if Don Draper worked in today’s advertising industry. But what if the greatest fictional ad creative of all time found himself in SEM?
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/ 11 May 12
Best Practices For Bid Management Whitepaper |
| Today, I read another amazing whitepaper, all about paid search bid management from my friends at Kenshoo. The whitepaper, Best Practices for Paid Search Bid Management and Optimization, is incredibly thorough and helpful. Here are some of my favorite highlights. |
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/ 11 May 12
Paid search: the true all round performer |
| Understanding search in the wider marketing mix. Attribution modelling technologies are all the rage which can only have a positive influence on Search investment. For example, Ignition One, Marin and Kenshoo all give fantastic insight into the wider media marketing mix and can also optimise media spend . |
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/ 10 May 12
Beyonce, Baby! vs. Beyonce’s Baby: Match Type Makes the Difference between Tix and Pics |
| I was fortunate to be a part of the recent Yahoo! Search and Bing Advertiser Forum in San Francisco. A lot of good ideas, tips and strategies were floating around the room that day. We at Kenshoo were particularly interested to hear about newer developments with match type and negative keywords that adCenter has introduced lately and it got us thinking, too. |
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/ 24 April 12
Search Feud Squares Off At Search Insider Summit, Revealing A Changing Industry |
| In five years, what search engine will become your default, and what industry vertical will eventually benefit most from ads integrated with voice search? These and other questions for executives at agencies, platform providers and brands during the search feud game at the MediaPost Search Insider Summit on Monday led by Kenshoo CMO Aaron Goldman, provide insight into the mindset of search engine marketers (SEMs). |
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/ 24 April 12
Google Introduces Drive, A Cloud Storage Service |
| "It's more likely that consumers will use Google's storage service. I doubt there will be an advertising play here because of the privacy concerns," said Kenshoo CMO Aaron Goldman. "As with most Google products, you have to ask yourself how much data you're comfortable sharing with Google." |
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/ 23 April 12
The 6 Biggest Potholes of Marketing Automation |
| The journey toward marketing magnificence can be an exciting but nerve-racking adventure. The path to inner peace and profit is not always smooth and there are many potholes that can derail you from achieving automation and scale. |
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/ 19 April 12
Israelis taking over online advertising |
| The Israeli startup industry has spotted the trend and is taking online advertising by storm. Companies likes Kenshoo, Matomy, Midiamind and Outbrain have all developed products aimed at digital campaign optimization and are spearheading a slew of recently founded Israeli technology companies focused on digital advertising. |
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/ 18 April 12
Let's Play The Feud! |
| Next week, at the Search Insider Summit, in addition to my day job as resident buzz-tracker, I’ll be donning a polyester suit and hosting the first-ever game of Search Insider Feud. |
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/ 9 April 12
Search Investments Rise On Mobile, Voice, Gesture |
| There are so many unanswered questions when it comes to search marketing powered by voice and gesture, such as the future of keywords. Will search lead to the end of keywords and how search marketers market in a keyword-less world? This is a topic that Kenshoo CMO Aaron Goldman's panel will debate at the MediaPost Search Insider Summit, following a presentation by Evi Founder William Tunstall-Pedoe.
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/ 5 April 12
"Mark Zuckerberg" vs. "Larry Page" in an ad:tech freestyle rap battle |
| An academic discussion comparing the benefits of advertising on Facebook or Google broke out into a freestyle rap battle between impersonated versions of the companies' founders at the ad:tech marketing conference late Wednesday afternoon. The whole throw down is captured on the attached YouTube video.
Mild-mannered moderator Aaron Goldman, CMO of the digital marketing software firm Kenshoo, closed the session by going into character as Mark Zuckerberg and issuing a long-form rap taunt directed at Google co-founder Larry Page. |
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/ 4 April 12
The Greatest App Of All |
| Lately I’ve been on a bit of a searchery rhyming kick
I’m not yet ready to quit so hope, of this meme, you’re not sick.
Two weeks ago I dropped Jay-Z, H.O.V.
Today it’s time to pop Whitney, R.I.P.
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/ 3 April 12
Facebook Ads 101: Your Guide to More Effective Social Media Campaigns |
| The first workshop of ad:tech SF 2012, "Facebook Ads 101", accurately sums up one of this year’s biggest themes: advertising in the social realm.
The two presenters are Chris Knoch, Vice President of Client Services and Reid Spice, Director of Product Development, both from Kenshoo Social. Kenshoo Social is a Facebook advertising solution that helps marketers craft effective ads with little effort. They currently partner with 23 businesses of the Fortune 50. |
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/ 2 April 12
"Ken Shoe" Launched on April Fools Day |
| Kraig Smith and his team at public relations agency PReturn sent out a pretty “urgent” press release yesterday on behalf of its client, Kenshoo. The digital marketer released “Ken Shoe,” a revolutionary new mobile application for managing online advertising campaign. |
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/ 2 April 12
April fools round-up: Google maps for NES, Wi-Fi gnomes and Apple patents the rectangle |
| Meanwhile, digital marketing technology firm Kenshoo launched 'Ken Shoe' a digital marketing personal assistant. The firm claimed the voice activated mobile application 'optimises search, social, and online advertising campaigns'. Named after Ken, the First Acting Kenshoo Executive (F.A.K.E.), and portrayed by flippant footwear, Ken Shoe is 'calibrated to disregard any actions that could potentially harm campaign performance' |
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/ 2 April 12
Google And Other 2012 April Fool's Jokes You Might Have Missed |
| Kenshoo has launched Ken Shoe, a mobile application for managing online advertising campaigns. Upon vocal instruction, Ken Shoe walks through all tasks to optimize ad campaigns across search engines, social networks, and other digital marketing channels. |
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/ 26 March 12
Toning Your Marketing Automation Core |
| If you've been reading this column regularly, you'll know the yogi in me is focused on sharing ways to be successful in building a marketing automation practice for your organization. From tips for finding the right technology partner, to managing the RFP process, to building a balanced team, I've covered many areas to get you started on the path toward inner-peace and profit. |
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/ 23 March 12
Kenshoo Debut |
| Kenshoo is exhibiting at the Online Marketing Show for the first time. The digital marketing software company has recently increased investment in client services and marketing through UK based appointments, tripling the size of its UK team in just one short year and extending its footprint across Europe through greater focus on marketing and strengthening ties with customers and partners. |
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/ 22 March 12
Cashing in on Facebook: 5 Sessions to Attend |
| Facebook vs. Google:
No, this isn’t a cagefight between tech giants. This session, one of the last of the conference, is an in-depth exploration of these two companies and how they relate to advertisers. Aaron Goldman of Kenshoo leads a discussion between Abby Luther of Starcom and Bryan Kelley of Ampush|Media. |
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/ 22 March 12
Google Taps Search Benefits, Ties Display Closely To Keywords |
| Kenshoo CMO Aaron Goldman said marketers can already do that through the Google Display Network. "Basically, you pick keywords you want to target, submit a cost per click bid, load up your image or text ads, and Google will deliver across its network of publishers," he said.
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/ 21 March 12
I Got 99 Problems But Panda Ain't One |
| In my last column, I dropped Searchery Rhymes for bedtimes to go smooth without a peep. Today, I got some harder core prose for search pros after the kiddies are asleep.
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/ 21 March 12
Online, Offline Data Ad Platforms Emerge |
| Kenshoo, Proclivity Media, and others will soon integrate offline check-in and sales data with online search and other activities.
Kenshoo, a digital marketing software company, will roll out tools that allow advertisers to combine check-in services with search and social data. Geoffrey Shenk, a managing director for the company, shared details with MediaPost and a handful of OMMA Global attendees who joined the conversation. CMO Aaron Goldman briefly mentioned the service and ability to add performance data in December.
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/ 13 March 12
3 Tips to Capitalize on Digital Marketing Changes |
| Keeping up with change in digital marketing is never easy, but the emergence of social advertising as a widely accepted marketing tactic, the power of tablets and their users, and the increasing sophistication of search marketers has accelerated change even further.
With some powerful trends taking shape over the last year, opportunity abounds for marketers who proactively embrace change to lead the pack.
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/ 9 March 12
SEO And Paid Search Tips For Local Startups |
| Kenshoo CMO Aaron Goldman says to begin by defining goals. Ask yourself whether you're trying to generate demand, create awareness, grow market share, or gain bottom-line direct ROI. Goldman says to choose the proper key performance indicators. Depending on the goals, choose the right KPIs to manage your campaigns. For awareness, focus on impression share and average position. For direct ROI, focus on cost per click, conversion rates and average order values. And test everything.
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/ 7 March 12
Searchery Rhymes: 2012 Edition |
| It’s been more than three years since my last installment of searchery rhymes.
The 2008 edition featured such favorites as Yahickory Dickory Dock, Hey Barry Diller, Sergey Pagerhoffer Schmidt, and Bah Bah Ballmer.
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/ 4 March 12
The Hidden Costs to Facebook's Digital Ad Revolution |
| Sure enough, separate stats from Kenshoo released at the beginning of February show that marketers are increasing advertising spend with Facebook at a much faster pace than paid search advertising—namely, Kenshoo Social customers spent 109% more on Facebook in Q4 of 2011 than they did in Q3. |
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/ 1 March 12
Balancing Technology and People: 3 Essential Elements |
| In my column, I write a lot about leveraging technology to grow marketing's contribution to the overall organization. Technology can bring transparency, scalability, and innovation, which is critical given the role that the Internet plays in the buying process today. However, technology is not a solution in and of itself. Just as different types of vehicles (trucks, sedans, motorcycles, etc.) need the right type of driver; technology is only as good as the people behind the wheel. To succeed in marketing, you must find the right balance. |
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/ 22 February 12
What Do You Do? |
| The latest obsession on the Web, judging by Facebook news feed density (which is a pretty good judge of such things), is what others do for a living -- or, rather, what everyone and their mother (literally) thinks they do. Writer. Psychiatrist. Director. Radio DJ. Executive Chef. Now we have a nice, graphical (and super-ironic) way to describe these job functions.
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/ 17 February 12
Timelines for Pages are Coming: What the Change Means for Third-Party Platforms and the Businesses that Use Them |
| Businesses spend lots of money on Facebook ads to drive traffic to their custom tabs. According to February 2012 data from Kenshoo, Facebook ad budgetsgrew 109% month-over-month in the fourth quarter of 2011. It could be argued that a large percentage of the traffic seen on Facebook can be contributed to third-party services and thus far in Facebook’s history, they’ve shown to value this and the profit it brings to the platform. |
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/ 16 February 12
Get Ready for Facebook Timeline Brand Pages |
| These new tools also come as companies are clearly stepping up their Facebook ad budgets. Facebook ad budgets grew 109% month-over-month in Q4 2011, according to February 2012 data from Kenshoo, which analyzed 100 billion ads delivered on Facebook worldwide by its customers through Kenshoo Social. |
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/ 14 February 12
Expedia partners with Kenshoo on global search engine marketing deal |
| Hot on the heels of a deal to manage Kayak’s digital marketing needs, Kenshoo has been selected by Expedia to run its search marketing and social advertising globally.
The partnership follows a two-month trial of Kenshoo’s technology platform and will see the company create, manage and optimse paid search campaign for the online travel agent. |
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/ 14 February 12
Expedia to work with Kenshoo after successful trial |
| Leading global online travel agent Expedia has brought in digital marketing specialist Kenshoo Enterprise following a successful two-month trial period.
The win for Kenshoo comes hot on the heels of the announcement that Kayak had also opted to use its software. |
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/ 14 February 12
Can large companies be truly innovative? |
| Chris Ward from Kenshoo also thought that speed was essential. The less procrastination involved the better. Otherwise, you risk missing out on changes in demand:
"Innovation is the only way ahead. For instance, Nokia got left behind in the smart phone race simply because they weren’t quick enough to identify the gap in the market and develop a product that would satisfy the need generated by their customers. Every company understands the need to innovate.
The answer to this question lies in how quickly they can foster a culture that thinks innovation and jump on the track!"
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/ 10 February 12
Facebook Ad Spend Growth Outpacing Paid Search |
| Facebook ad spending among clients* of Kenshoo Social grew 109% in the fourth quarter of 2011 over 3Q11 levels, dwarfing the 27% growth recorded in paid-search spending over the same period, according to a report by Kenshoo.
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/ 10 February 12
Innovative trends to watch in 2012 |
| Chris Ward,European MD at Kenshoo, and HSBC Expat’s Head of Marketing Lisa Wood also felt strongly about this:
Chris Ward:
"I think the biggest trend for 2012 will be consolidation. With multiple new channels emerging, marketers will want to consolidate all their activity on one platform/dashboard. It has become even more important now to be able to see the larger picture and understand how all the different marketing activities tie in together to help achieve a goal." |
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/ 9 February 12
Facebook Ad Budgets Grow Faster than Paid Search |
| Digital marketing software provider Kenshoo has unveiled some interesting growth metrics based on analysis of more than 100 billion ads delivered on Facebook through its Kenshoo Social platform. |
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/ 9 February 12
Kenshoo APAC appoints Philip G Chiu as MD |
| Kenshoo has announced the appointment of Philip G Chiu as managing director for Kenshoo APAC.
He will oversee Kenshoo’s sales and account management in the Asia Pacific region, focussing on key markets in Japan, Australia, China, and Korea. |
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/ 8 February 12
5 'Moneyball' Tips for Search Marketers from Billy Beane |
| Kenshoo’s Aaron Goldman referred back to Beane’s presentation, as he explained why companies are failing in moving from impression-based to engagement-based measurement, in the panel discussion following the keynote. He pointed out that although the paid search funnel is well-established, our understanding of the social funnel is still developing. |
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/ 8 February 12
Seven Lessons From Billy Beane For Search Marketers |
| In the immortal words of Whitesnake, here I go again. It’s time for another column distilling search marketing lessons from unlikely sources. Last week it was Israel, today it’s Billy Beane, general manager of the Oakland As and subject of the best-selling book and Oscar-nominated flick “Moneyball.”
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/ 3 February 12
Social Spend Trend |
| SEM platforms - now cross-channel buying platforms - continue to crank out the trend reports leveraging their customers data. Kenshoo reported yesterday that its social ad spend "customers spent 109 percent more on Facebook in Q4 of 2011 than they did in Q3. While some of this growth can be attributed to seasonality, the increase in global Facebook ad budgets compares favourably to search channels like Google, Bing, and Yahoo which, in aggregate, saw paid search ad budget growth of 27 percent globally on a quarter-over-quarter basis." |
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/ 3 February 12
Request for Proposal: How to Make the Most of It |
| In the column, "What Marketing Automation Tool Is Right for You?" I outlined five key considerations when selecting a marketing automation provider. The second step is the ever-so-loved request for proposal (RFP). This step is critical in choosing a provider that is right for your team and company. It can be a great way to help you organize your process and communicate your evaluation and the ultimate decision. This month, I want to dig into the RFP process and suggest a few tips that can help you along the way and ultimately guide you to your final decision. |
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/ 2 February 12
Facebook Advertising Budgets Doubled In 4th Quarter |
| Facebook advertising budgets grew 109 percent between the third and fourth quarter of 2011, compared to just 27 percent growth in paid search ad spending in that time...
These findings come from an analysis of 100 billion page views of ads served on Facebook by Kenshoo Social, which compared them with 400 billion global paid search ad impressions on search engines like Google, Bing, Yahoo, AOL, Baidu, and Yandex. |
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/ 2 February 12
Facebook ad impressions grew by 47% in Q4, clicks by 105% |
| With the Facebook IPO now official, Kenshoo has revealed key growth metrics based on analysis of more than 100 billion ads delivered on the social media site, finding that ad impressions grew by 47% in Q4 from Q3 last year, while ad clicks grew by 105%. |
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/ 2 February 12
Facebook Ad Growth Outpaces Search Marketing |
| Budgets for advertising on Facebook continue to grow at a faster clip, compared with paid search, according to Kenshoo Social. But are budgets growing faster because social appears as the shiny new object, or have marketers finally figured out how to calculate ROI from Facebook campaigns? |
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/ 2 February 12
Facebook’s average ad price increased 18% last year |
| The report says Kenshoo’s customers’ spending on Facebook increased 109% in the fourth quarter compared with the third quarter; the report gave no dollar figures. While much of that growth likely is tied to the holiday season, it is a much bigger bump than the 27% quarter-over-quarter increase in paid search spending for Kenshoo’s customers’ spent during the fourth quarter. |
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/ 1 February 12
Zeta Interactive Announces 2011 Milestone Achievements |
| Best-of-Breed Partners: Zeta Interactive announced strategic partnerships with industry leaders Kenshoo for paid media and Searchmetrics for organic search efforts. Both of these partnerships add to the organization's award-winning in-house search practice. |
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/ 1 February 12
Five Lessons From Israel For Search Marketers |
| When I’m in a pinch for Search Insider topics, I draw from personal experience -- i.e., what’s on my mind the day my column’s due. I’m especially fond of analogies (best served with a healthy dose of puns) that relate my life and times to my chosen profession
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/ 31 January 12
Kenshoo focused on raising travel profile |
| Digital marketing software agency Kenshoo hopes to soon be able to name more top travel clients having been chosen by Kayak to manage its campaigns.
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/ 30 January 12
What You Need To Know About Targeting iPad & Tablet Searchers |
| “2012 will be the year of the tablet,” said Kenshoo CMO Aaron Goldman in a recent Search Insider column. With the figures he’s seeing, it’s hard to disagree with him.
According to Goldman, 7% of all online sales Kenshoo saw over the holidays came from a tablet, and “Of the sales transactions completed via mobile, over 83% of the revenue was driven through tablets, and overall tablet conversion rate was 2.72%, more than 3x higher the conversion rate for mobile phones. Additionally, the average order value from tablets ($149.84) actually exceeded that of desktop computers ($146.07).” |
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/ 27 January 12
CBI report shows ecommerce is strongest retail platform |
| Digital marketing provider Kenshoo's latest report suggested that consumers are more comfortable with ecommerce now than in the past.
The study found that UK retailers saw a strong return on advertising investments despite high competition in the market.
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/ 19 January 12
UK consumers 'more comfortable than ever' with ecommerce |
| Online shopping has become an increasingly natural activity for UK consumers, according to digital marketing provider Kenshoo's latest report.
The 2011 retail study is the first the company has produced that focuses solely on the UK and reveals a number of statistics about the region's growing ecommerce market. |
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/ 19 January 12
BT: Busiest shopping day was November 30th |
| Digital marketing software company Kenshoo's latest report claimed online sales made in the week before Christmas generated 74 per cent more revenue for retailers than they did last year as ecommerce "came of age" in the UK. |
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/ 18 January 12
‘11 Holiday Season Paid Search Revenue, Returns Up |
| According to Kenshoo insight, these trends are likely indicative of consumers’ willingness to shop around at different retailers when buying all the items on their shopping lists, as well as their propensity to purchase more frequently without regard to order size due to retailers’ free shipping offers with lower or no minimums. |
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/ 18 January 12
Paid search spending increases 31% during the holidays |
| Search marketing budgets in the United States increased 31% during the 2011 holiday shopping season compared with last year, according to new figures from Kenshoo Inc., a vendor of software that helps manage paid search and online marketing programs. |
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/ 18 January 12
Strong Quarter Seen For Google: Analysts Cite Search, Commerce, Mobile, Display |
| Digital marketing company Kenshoo released holiday online shopping numbers, aggregating 28 billion search advertising impressions, 350 million clicks, and 8 million online sales transactions that could also provide insight into Google's earnings results. Overall, revenue rose 36%; and total transactions, 56%.
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/ 17 January 12
Brits 'embracing online shopping' |
| An increasing number of Brits are choosing to shop online when looking to get hold of the products they are after, new research has shown.
According to the Kenshoo 2011 UK Online Retail Christmas Shopping Season Report, people are becoming more comfortable purchasing goods via the web, with the nation as a whole going through a transition that will see it fully embrace the medium. |
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/ 13 January 12
KAYAK links with Kenshoo to boost digital marketing |
| Travel search site, KAYAK, has signed a multi-year agreement with Kenshoo, a global leader in digital marketing software.
KAYAK moved its search engine marketing campaigns to Kenshoo Enterprise, citing the brand’s superior algorithms and performance in comparison to industry alternatives. |
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/ 12 January 12
Kayak praises advanced tech of new partner Kenshoo |
| Kayak claims to have chosen the search firm with the most advanced technology to partner with having struck a multi-year deal with Kenshoo.
Announcing the partnership, the US travel search engine said it opted for Kenshoo due to its “superior performance” and “commitment to customer service." |
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/ 11 January 12
Five SEM Predictions For 2012 |
| As I write this column, the ink is not yet dry on the full edition of the Kenshoo 2011 Online Retail Shopping Report, but I’ve just finished up the last section with my colleague, Ari Rosenstein, outlining five predictions for 2012. The research is based on a dataset of 28 billion total SEM impressions, 350 million clicks, and 8 million online sales transactions across our index of retail paid search advertisers. Here’s a preview for all the Search Insider pun-dits out there.
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/ 11 January 12
Kayak is getting all grown up and selects Kenshoo for digital marketing |
| Seeking to navigate a changing digital advertising environment, Kayak tapped Kenshoo Enterprise for its digital marketing software platform.
“There’s obviously a great deal of change in the works among Google, Facebook and Bing/Yahoo! and we need a partner who’s on top of that,” says Robert Birge, Kayak’s chief marketing officer, of the change.
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/ 4 January 12
Online Retail Search Spend - Holiday 2011 |
| Digital marketing software provider Kenshoo released some interest data from its annual Online Retail Holiday Shopping Report.
The findings, which focus on the week before Christmas, were based on more than 25 billion total search advertising impressions, nearly 300 million clicks and over 7 million online sales transactions. That's quite the data set, people. |
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/ 4 January 12
4 Yoga Lessons to Apply to Your Marketing Practice in 2012 |
| It's that time again. We're entering into the new year and, after the holiday chaos, we begin to reflect on the previous year and set our resolutions. Instead of focusing purely on marketing automation today, I want to take a broader view of how marketers can look to grow in 2012. |
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/ 3 January 12
Interview #1 with Joanna Lord for PPC Beginners |
| Some tools I love – - SEMRush, SpyFu, and Wordstream. For management I like what Kenshoo is doing and we use Acquisio right now. I think there are a number of solutions out there really pushing the limits and I’m excited to see that evolve further in 2012. |
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/ 2 January 12
המנוע שמאחורי 650 מיליון מלות חיפוש |
| הכסף הגדול שזורם לפרסום באינטרנט דורש ניהול יעיל של קמפיינים. קנשו הישראלית מספקת למפרסמים פתרון טכנולוגי שהפך אותה למובילה עולמית בתחום. ניר כהן ואלון שפיר מסבירים איך הקימו תוך חמש שנים חברה שמנהלת קמפיינים מקוונים |
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/ 28 December 11
Retail index reveals increase in last-minute Christmas shopping online |
| Research has revealed an increase in last minute Christmas shopping online in the UK.
The Kenshoo UK Retail Index found that UK retailers generated 314% more revenue from online search advertising on Christmas Eve and 111% more revenue on Christmas Day in 2011 in comparison with 2010. |
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/ 28 December 11
Will Clever Sense Help Google Become The Perfect Search Engine? |
| Two weeks ago, Google bought Clever Sense. Some are billing this as a response to Siri. Some see it as Google going after Yelp or Wolfram Alpha. And some have a hunch it’s about Hunch, which I once called the iPhone of Search.
I think the answer is none of the above -- but, in a way, all of the above. |
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/ 28 December 11
Clicks on Search Ads Up 28 Percent for 2011 Holiday Season |
| In a study released this morning, digital marketing software company Kenshoo divulged the results of how online search played in the broader ecommerce scene. For the week of Dec. 17-23, online retail search ad spend was up 39 percent year-over-year, and both online revenue driven by search advertising and clicks on retail search ads were up 24 percent. |
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/ 28 December 11
Holiday Clicks, Revenue From Online Retail Search Ads Up 24% In The U.S. |
| We keep hearing about how huge online shopping has been in the U.S. this year. Earlier, we looked at a report from comScore indicating that online holiday spending is up to $35.billion in the U.S. for this holiday season (up to 12/25), 15% higher than the same period last year.
Apparently alcohol has played some role.
According to the Kenshoo U.S. retail index, U.S. retailers saw total clicks and online revenue generated by search advertising increase 24% year-over-year.
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/ 15 December 11
Infographic: Search-driven shopping up 22% this Christmas |
| The study, from digital marketing software provider Kenshoo, includes an infographic and analysis that document year-over-year (YoY) growth of total sales revenue for retailers driven by search advertising (22 percent), search budgets (29 percent) and average order size (5 percent).
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/ 15 December 11
Kenshoo Integrates Search Data to Optimize Ads |
| Kenshoo will move to integrate data from Covario Organic Search Insight and other SEO platforms to enable keyword-level analysis and optimization. It's part of the company's product road map for 2012, along with plans to bring check-in data into Kenshoo's platform to view alongside search and social, and compare online advertising with in-store traffic.
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/ 14 December 11
Search Insider Summit: The Buzz Was The Buzz |
| The meme is officially meta! I’ve tracked the buzzwords at the past 11 Search Insider Summits -- but last week’s event took things to a whole new level as the buzz itself became the buzz.
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/ 14 December 11
ILM West: ‘Facebook Next: Leveraging the Platform for Local’ |
| One of my favorite sessions from Monday’s jam-packed agenda was “Facebook Next: Leveraging the Platform for Local,” which explored Facebook’s emergence as a leader in social local media as well as targeted advertising and marketplaces. The 45-minute panel discussed the strategies that local businesses, agencies and publishers should pursue to succeed in driving customers in the world’s largest social network.
Facebook experts Craig Donato, CEO, Oodle; Sivan Metzger, GM, Kenshoo Local and Social, Kenshoo; and Niel Robertson, CEO, Trada led a spirited conversation.
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/ 12 December 11
Holiday Paid Search Budgets Up, Returns Steady |
| Search advertising budgets for the holiday season to date (defined as November 1-28) were significantly higher than in the comparable days last year, as retail advertisers increased their overall investment by 29% during the 4 weeks leading up to Cyber Monday, according to a December 2011 report from Kenshoo. Data from the “2011 Online Holiday Shopping Report: Early Edition” indicates that the average cost per click (CPC) for the four-week period was up 9%. |
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/ 12 December 11
Christmas Sweaters Making a Splash in Search Engine Marketing |
| And as society learns to appreciate bulky sweaters adorned with snowflakes, reindeer and even holiday lights, search engine marketers are also taking advantage.
"Christmas Sweater" and various iterations, such as "Ugly Christmas Sweater" have been searched more often over the years, according to Stacie Susens, director of corporate marketing for software provider Kenshoo. |
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/ 9 December 11
Online Retail Holiday Report Key Findings 2011 |
| Thanks to Kenshoo for the following infographic that calls out five of the most significant findings of their recent 2011 Online Retail Holiday Report. With the report revealing that the total retail online sales revenue driven by search advertising increased 22% year over year, it’s possible that this will be a banner year for fourth quarter sales. |
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/ 9 December 11
Holiday Marketing Update from Kenshoo |
| The early holiday numbers are in, which has led digital marketing software provider Kenshoo to unveil its 2011 Online Retail Holiday Shopping Report. |
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/ 8 December 11
Search Predicted As Online Ad Growth Driver |
| Consumers are spending more online per transaction, according to Kenshoo. Consumers are more trusting of paid-search ads, and retailers have become more savvy at designing and managing campaigns. Overall search advertising click-through rates for the holiday season to date rose 11% compared from the prior year.
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/ 8 December 11
Eight Ways to Market More Socially This Holiday Season |
| The holiday season is well upon us and, at this point, those naughty marketers who failed to integrate social media into their marketing mix will have to be better next year. The good marketers of 2011 who made social media an active component of their holiday campaigns, however, can adjust strategies throughout the season to maximize engagement and return on ad spend. |
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/ 7 December 11
New Partners Join the Growing X.commerce Global Ecosystem |
| At the LeWeb 2011 conference in Paris, X.commerce today announced that several new partners have joined its global partner ecosystem which includes commerce leaders eBay, PayPal and Magento. In addition, more than 500 companies and individuals have pledged their support for the ecosystem by taking The X.commerce Pledge, which recognizes early contributors to the ecosystem. |
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/ 5 December 11
What Marketing Automation Tool Is Right for You? |
| Once you have decided to bring on a marketing automation tool or upgrade your current tool, it's time to start collecting the information you need to make a decision. If you're new to marketing automation, the process ahead of you can seem overwhelming. Indeed, the decision to choose a provider should not be taken lightly. You don't want to end up in a situation where the solution falls short and you need to start looking for another provider within a year. As you map out your plan, below are five steps that I recommend you include in your process, along with some resources I have found helpful. |
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/ 1 December 11
Seven Lessons From Steve Jobs For Search Marketers |
| I just finished Walter Isaacson’s epic Steve Jobs biography. Beyond being a captivating (and surprisingly quick, considering its 571 pages) read about the life and times of one of the most influential and controversial people in technology, the book imparts some important lessons for search marketers. |
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/ 30 November 11
Advertisers Spent 23% More On Paid Search On Cyber Monday |
| Advertisers spent 23% more year-over-year on paid search on Cyber Monday, according digital marketing software firm Kenshoo’s Online Retail Holiday Shopping Report.
The report comprises Cyber Monday and the week leading up to one of the season’s busiest days for online shopping. The dataset examined by Kenshoo represents more than 12 billion total search advertising impressions, 160 million clicks and three million online sales transactions across U.S. online retail advertisers. |
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/ 28 November 11
Shoppers Research Deals via Mobile and Online Ahead of 2011 Black Friday Sales |
| Aaron Goldman of Kenshoo told Search Engine Watch they’re seeing the same trending in their data.
“Indeed, it looks like shopping started earlier with a 25 percent bump in sales revenue from paid search year-over-year across our US retail index during the week leading up to Black Friday,” Goldman said.
In their analysis of over 12 billion search advertising impressions, Kenshoo saw a 40 percent YoY increase in Thanksgiving Day retail revenue driven by paid search ads. |
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/ 28 November 11
Dishes done, America shopped over the holiday weekend |
| Search marketing firm Kenshoo also reports cost per click on paid search ads increased, going up 25% over last year for its clients on Black Friday. Total search advertising spend for Kenshoo clients increased 48% year over year on Black Friday, and revenue driven from search advertising increased 29%. But the higher cost per click resulted in return on ad spending decreasing 13% on Friday, says Kenshoo, which compared clients it served both this year and in 2010. |
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/ 28 November 11
Kenshoo expands to France and Germany |
| The French office will come under the leadership of Pascal Gayat, and Germany, under new Managing Director, Frank Scheurer.
Kenshoo’s drive to increase presence in Europe coincides with the appointment of Marco Botticelli as Projects Director and Darral Wilson as Account Manager in the Kenshoo UK Office.
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/ 24 November 11
Kenshoo: Office in Hamburg |
| Frank Scheurer derived from 1 January 2012, the new Germany office of marketing software provider Kenshoo in Hamburg. According to the company put nine out of ten advertising agency networks Kenshoo one for campaign planning. German is one of the users including One Advertising in Munich. fk |
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/ 21 November 11
Boosting Conversions from Facebook Ads |
| Digital marketing software provider Kenshoo is providing some interesting data on Facebook advertising and more specifically data related to conversions and clicks generated from advertising on the popular social network. |
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/ 17 November 11
Facebook Sponsored Stories Triples App Installs: Study |
| Brands using Facebook sponsored stories see their applications installed 300 percent more often than those relying on other formats.
That’s why marketing software vendor Kenshoo believes its clients should use Facebook sponsored stories for all types of campaigns. |
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/ 16 November 11
The Perfect Search Engine |
| Captivating. Confounding. Mesmerizing. Maddening. Alluring. Alliterative.
Call me Ishmael. No, call me Ahab. I’m obsessed. I’ve been searching for the perfect search engine (and whale of a pun!) for years and, every time I think I’ve found it, the darn thing slips out of my grasp. |
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/ 7 November 11
Taking the First Steps Toward B2B Marketing Automation |
| Before making key business decisions, your potential customers are increasingly spending time researching online to educate themselves to make better decisions. According to Focus Research, 90 percent of B2B buyers prefer to consume content over the Internet. But even though they are researching more, they're often times only reading the "majority of an article." |
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/ 4 November 11
Euclid Offers “Google Analytics For The Real World” |
| As another example of the online-to-offline tracking trend, search and social marketing platform provider Kenshoo is now monitoring Facebook and Foursquare check-ins (via APIs) to see if particular search or social ads produced in-store lift. The methodology isn’t connected to keywords but at some point you’ll probably be able to track paid-search keywords to in-store conversions. |
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/ 4 November 11
Using product data feeds for search marketing |
| In the future, Aaron Goldman, CMO at Kenshoo beleives that search engines will integrate search and transaction functionality so the search to basket process described earlier will be potentially reduced to a one-click process. |
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/ 1 November 11
Search, Profit, And Be Merry |
| Well it’s November, and you know what that means… next month is the Search Insider Summit! Oh, yeah, and there are a few holidays, too.
The time to prepare is now. For SIS, that means getting your liver acclimated for the high altitudes. For the holidays, that means getting the right people and tools in place to maximize SEM performance. |
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/ 27 October 11
Leverage Marketing Enhances Online Optimization Capabilities with Kenshoo’s Marketing Software |
| Leverage Marketing Agency, LLC, a leading search marketing company based in Austin, recently engaged in a technology partnership with prominent digital marketing software provider Kenshoo. As a global leader in social and search marketing solutions, Kenshoo’s software will enable Leverage Marketing Agency to maximize the performance of all online marketing campaigns while minimizing the day-to-day management of optimizing at a micro-level. |
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/ 21 October 11
From Search to Cash Register: eBay Connects the Dots |
| And that's where search comes in. Kenshoo will drive traffic to these sites, as it does best. More specifically, it will be available to manage keyword optimization and other search marketing tools to establish a better presence.
"You can select the products you want to advertise, then select Google, Facebook and others," said Kenshoo Local GM Sivan Metzger. "That triggers a chain of events that leads to a Google ad or a Facebook ad, customized and optimized to those interfaces."
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/ 20 October 11
Ramping Up Online Campaigns for the Holiday Season |
| As multichannel merchants continue their holiday preparations and campaigns, they should look back and learn from last year, plan ahead to ensure readiness, and take action with care and agility to respond to emerging opportunities in the season ahead. |
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/ 20 October 11
Google’s new paid search program ties retailer inventory to ads |
| The new Google ad program is hardly groundbreaking, as some online marketing agencies offer their own tools that provide similar functions. For instance, Kenshoo Inc., which sells software that helps manage paid search programs, has offered its RealTime Campaigns since 2009, says a spokesman for the agency. But the new Google program enables retailers to work with some of the same technology without buying software from a vendor. |
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/ 19 October 11
Ad Partnerships Putting Strain On T&Cs |
| Kenshoo has completed more than 50 integrations with third-party systems, ranging from display ad servers to Web analytics tools. The goal to bring all relevant data into Kenshoo allows advertisers and agencies to see the impact of combined search and social advertising efforts.
From a service level agreement, advertisers and agencies still have individual contracts to sign with each platform to deploy their technology. The benefits of integrations come into play more when it comes to reporting, attribution, and campaign management, not in terms of simplifying terms and conditions. Kenshoo CMO Aaron Goldman doesn't think it makes the contract process more complex, but it can lower the price. |
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/ 19 October 11
Mobile Matters: 15 Mobile Search Stats That Ring True |
| As the iPhone 4S announcement crashed popular websites and we learned that Google’s mobile revenue is now on a $2.5 billion annual run rate, one thing became clear these past few weeks: mobile is H-O-T. So what does this mean for search geeks around the world? Quite a L-O-T.
Here are 15 mobile search stats worth phoning home about: |
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/ 13 October 11
eBay’s New Retail Platform Is Mostly Free, So What’s the Catch? |
| At the core is Magento, an open source e-commerce platform that helps retailers quickly create basic Web sites. Other features include Milo, which lets retailers list their in-store inventory on the eBay site; or Red Laser, which gives them access to mobile bar code scanning technology; or even third parties, like Kenshoo, which will manage online marketing campaigns (of course, retailers will have to pay for the ads). |
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/ 12 October 11
Top tips: The Concept of Local and What It Means for Search Marketing |
| With mobile maps, location based social networks and group buying sites on the rise, brands can no longer avboid the power of local advertising online. But what does this mean for search marketing? Karl Knights, Director of New Business, Kenshoo Europe, takes a closer look… |
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/ 10 October 11
3 More Questions That Marketing Automation Technology Can Help You Answer |
| My last column emphasized the importance of routinely assessing your online marketing program. Through this lens, I began exploring questions that can be answered through the use of marketing automation technology. As the web evolves and customers increasingly leverage it to make purchase decisions, the need for marketing automation only intensifies. As you audit your current programs, you must also consider these three questions. |
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/ 5 October 11
Why Display Is NOT Better Than Search |
| Cory Treffiletti knew what he was doing when he asked me to join a panel at OMMA Global NY titled, "Why Display is Better Than Search." Like Emeril Lagasse presiding over a batch of seafood gumbo, Cory was just adding some spice. Stirring the pot. Kicking it up a notch. BAM! |
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/ 30 September 11
What do you get when you combine digital marketing software and an open commerce platform? |
| It’s not often that we get the luxury of stepping back and surveying the entire shopping universe as it now exists, but when we do, two aspects become immediately apparent. First, the sheer diversity of platforms, technologies and tools through which consumers now engage is staggering, as are the opportunities to capitalize on them. Second, by the time we’ve made this observation, it’s already obsolete: new technologies have emerged, and so have new providers and new opportunities. |
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/ 29 September 11
Holiday Season Countdown Kickoffs For Online Marketers |
| Based on data provided to us by Kenshoo (compiled from over 100 advertisers and $2Billion in PPC spend), a leading paid search management platform, search query volume for keywords related to “Black Friday” spiked immediately after dinner time, 6pm EST, which means launching your Black Friday ads and keywords should start during Thanksgiving Day. |
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/ 28 September 11
A New Partnership In Search And Social |
| Loyalty 360 had the opportunity to hear from Covario founder and CEO, Russ Mann about their recent partnership with Kenshoo. Below, Russ shares insights into what brought these groups together and how this new partnership will influence the marketplace. |
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/ 21 September 11
Who Will Google Buy Next? |
| Google's been on an acquisition spree lately, buying 10 companies since June. The purchases cover a wide range of categories and clue us in to where the Big G is placing its bets, including mobile (Motorola), social (PostRank), local (Zagat), offers (Dealmap, Zave Networks), and ad serving (Admeld). |
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/ 19 September 11
Mobile Injection Focus Of Kenshoo, Omnicom Deal |
| A global deal between Kenshoo, a search engine marketing platform provider, and Omnicom Media Group's digital data and analytics division Annalect Group puts the focus on co-developing mobile products and services. |
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/ 16 September 11
Kenshoo & Covario Team Up on SEO, PPC, Social & Local |
| Enterprise SEM/SEO software providers Covario and Kenshoo have formed a strategic alliance that will see Covario licensing Kenshoo Enterprise and Kenshoo Social. In addition, the two have agreed to partner in the development of a paid and organic search solution for digital marketers |
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/ 16 September 11
EBay builds new division to woo developers |
| Ebay has about 725,000 developers registered with its various developer programs and there are roughly 4,600 Magento apps active on X.com, up from 3,800 at the start of the year, according to Mengerink.
Omniture, a unit of Adobe Systems (ADBE.O), Kenshoo, an online marketing software company, and Outright, which makes a financial-management product for small businesses, are among companies that have signed up to develop apps on X.com. |
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/ 12 September 11
2 Key Questions That Marketing Automation Technology Can Help You Answer |
| Technology and performance-based media have permanently changed advertising. While we can all agree on that, opinions vary greatly when you start talking about whether that change has been positive or negative, which channels perform the best, to what degree technology has become an enabler, and whether technology has freed up marketers' time to be more strategic or simply created more headaches. |
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/ 8 September 11
Ten Tips For Effective Search Engine Marketing |
| As an essential part of most online advertising campaigns, search engine marketing can drive record results for many advertisers. As this channel continues to grow and evolve, it’s important to ensure your program is set-up for success by starting with the basics. Take a look at our step-by-step guide to see what you should be doing to effectively implement search engine marketing campaigns and ensure the desired results are levied every time. |
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/ 8 September 11
Google Buys Zagat To Support Mobile Local |
| "Zagat gives Google quality reviews to fuel business listings through Google Places," said Aaron Goldman, Kenshoo CMO. "Professional reviews, rather than biased reviews, from families of restaurant owners or competitors that weaken the signal from other review sites is what differentiates Zagat." |
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/ 8 September 11
Kenshoo Enterprise 4.0 Hits the Digital Shelves |
| Most people familiar with Internet marketing have probably at least heard of Kenshoo, the digital marketing software company that engineers technology solutions for search marketing, social media and online advertising. For those who haven't used them before, the recent launch of Kenshoo Enterprise 4.0 may just entice them. |
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/ 7 September 11
Agency Pitching: 10 Ways To Stand Out And 10 Ways To Flame Out |
| When I read Rob Griffin's Search Insider column last week about the reality of agency pitching, my first thought was, "Amen, brother." My second thought was, "Man, I'd like to be a fly on the wall, er, cell to hear Rob debate with himself." |
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/ 29 August 11
A Tighter Knot Needed for Inventory & Marketing |
| Aaron Goldman, chief marketing officer at Kenshoo and the author of Everything I Know About Marketing I Learned from Google, agrees. "Many retailers and distributors connect inventory feeds with marketing campaigns, but there's definitely opportunity to go further upstream and hook in with OEMs," he said. |
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/ 24 August 11
20 More Mistakes Made By SEM Newbies |
| Two weeks ago, I shared the first half of a "Do-Not-Do" list for SEM neophytes that I crowd-sourced from fellow SEM geeks on Facebook, Google+, and Twitter. And now, the rest of the story... |
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/ 31 July 11
Survey: Search Marketing |
| "Yes, people are doing more with Bing, and it's the biggest spenders who are doing the most," says Aaron Goldman, chief marketing officer of online marketing firm Kenshoo. He adds that most retail marketers in the United States by now are used to Bing and its features—even if not entirely convinced of its effectiveness—which at least leads to retailers taking the top keywords and keyword phrases they use to advertise on Google and transferring them to Bing. |
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/ 27 July 11
eBay, PayPal Reveal More Details On X.Commerce Platform For Developers, Partners With Kenshoo |
| And today, eBay is revealing a partnership with Sequoia-backed Kenshoo – the Sequoia backed digital marketing software company. Kenshoo will be supplying its online marketing software platform developers to help drive consumer awareness of their storefront, whether it’s mobile, online or in-store. For example, Kenshoo can extract the inventories of merchants, and help with SEO as well as create meaningful leads. Currently, Walmart, Target, Sears, Leows, Zappos, and Amazon use Kenshoo’s platform. |
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/ 27 July 11
What The ZMOT? |
| Now, in case you're still wondering what the F is ZMOT... well, it's the latest acronym (and hashtag) to invade the marketing world, courtesy of the Big G. |
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/ 19 July 11
Google Opens Up Call Metrics, Plans Bid-For-Calls Marketplace |
| However other call tracking firms offer features not yet available in Google Call Metrics (e.g., Marchex, Telmetrics with call recording and transcription). In addition SEM platform Kenshoo already offers what it calls “call conversion optimization,” which tracks phone calls and optimizes bids on ads that are generating the most phone leads.
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/ 15 July 11
Top 5 Tips for Improving Your Search Marketing Campaign |
| With the boom of online platforms like Google and Facebook has come the development of the search marketing industry, a new arena in which people can advertise and market their products or services. Unlike most other media avenues, what makes search different is the degree to which a specific audience can be targeted. It may sound a little Big Brother, but given the right combination of keywords coupled with searching behaviours of the intended demographic, a campaign can be designed to hit an exact audience at the time they would be most likely to make a purchase, whilst ensuring that product is in stock and advertised at the most updated price.
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/ 15 July 11
Kenshoo Editor Makes Retailer More Efficient |
| We recently reported on a new desktop application from Kenshoo that is designed to help simplify some of the more intricate aspects of search engine marketing (SEM), and now we’re hearing some pretty substantial testimonials about the product.
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/ 13 July 11
Google+ Adds Up |
| When Google+ first launched, I was skeptical. Google's record in social has been everything from terribly invasive to wholly ineffective. And my initial interactions to the user experience within Google+ left me well, non-plussed. But the more I've engaged with Google+ over the past week, the more Google's play here started to add up.
Here are my 10 key takeaways from Google+ to date:
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/ 30 June 11
Kenshoo Names Oren CIO |
| Online ad technology firm Kenshoo on Wednesday named Ziv Oren as its new chief information officer. Oren comes from online gaming company 888 Holdings where, as CIO, he oversaw IT infrastructure and operations, as well as business intelligence. |
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/ 29 June 11
10 Sports Analogies For SEM |
| Two weeks ago, in a column about attribution models, Gord Hotchkiss cited John Yi's bowling and pinball analogies for marketing. That got me thinkingL "How many sports analogies can I come up with for marketing?" The answer: 152. Too easy.
So I asked myself, "How many sports analogies can I come up with for SEM?" The answer: 10.
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/ 22 June 11
Kenshoo Desktop Editor for Paid Search Campaigns |
| A new application from Kenshoo is designed to bring advanced search marketing campaign management functionality to the desktop while simplifying some of the more time-consuming campaign management tasks.
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/ 20 June 11
Display's New Kingpin: Facebook's No. 1 |
| The Palo Alto, Calif.-based company, which is closing in on 700 million registered users, has recently reached a point of maturity in its advertising ecosystem, which has largely been fueled by a host of third-party companies plugging into its advertising software. It has certified 22 companies, such as Kenshoo, Adparlor and Blinq, to sell Facebook advertising to agencies and marketers, and while there are definite exceptions, most of the advertisers fall into the smaller-business range. |
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/ 14 June 11
On The Keyword Trail: Business Intelligence Drives 300% Increase In ROAS According To Atrinsic Interactive White Paper |
| On The Keyword Trail: Helping eTailers Top Projections and Exceed Expectations focuses on the trail of clues the Atrinsic business intelligence team identified and ‘crawled’ to generate projections, utilizing their BrandLock and genome technologies. The paper also details how the team was able to break out the account to increase quality scores, as well as leverage model-based bid policies and ‘path to conversion’ tools to increase client return by 300%. |
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/ 14 June 11
Search, Display Retargeting Campaigns Ink Path To Conversion |
| Dillon Smith, emarketing and social media manager at Golfsmith, a specialty retailer of golf and tennis equipment, apparel and accessories, has been working independently both with Kenshoo and Criteo for about 1.5 years to drive sales through its online store -- Kenshoo for paid-search campaigns, and Criteo for retargeting display ads. |
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/ 1 June 11
Will SMA Beat Out SEM? |
| That's the question I addressed... er, danced around, in my keynote at the Social Media Optimization Conference in San Francisco last week.
While I certainly won't try and recreate my social media rap, my rendition of "Greatest Love of All" (no link, thank you very much), or my rapping Q&A session, I thought I'd share some key takeaways from my presentation with the Search Insider crowd.
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/ 31 May 11
The supercharged Google utility you need to check out |
| Late in the first quarter, Google rolled out Google Commerce Search (GCS) 3.0, a site search solution that online and multi-channel retailers can incorporate into their own websites. Perhaps making a play to take share from Microsoft FAST, Endeca, Attivio, and other well-established enterprise search providers, recent enhancements make GCS a compelling site search option for many retailers. |
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/ 24 May 11
Kenshoo Introduces Facebook Advertising Platform |
| Digital marketing software provider Kenshoo has publicly released its new enterprise technology following an exclusive beta period in which leading marketers and agencies secured more than 24 billion targeted advertising impressions on Facebook through the Kenshoo platform.
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/ 23 May 11
Kenshoo Social Added To Company's Campaign-Management Tools |
| Following an eight-month month test that yielded 24 billion Facebook impressions for agencies and brands while helping the company improve its algorithms to reflect user behavior, Kenshoo has taken its social media ad management tool out of beta. |
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/ 20 May 11
Managing Social Network Advertising Campaigns |
| Unlike many traditional marketing avenues available, social media has really thrown the cat among the pigeons by allowing customers not only to directly provide feedback to the company, but also to easily broadcast opinions to others. Never before has the importance of maintaining individual customer satisfaction been so important. So how can your brand stand out in social when it comes to advertising?
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/ 19 May 11
In Search, Guarding Against the Deadly (and Costly) 404 Error |
| The answer for Travelocity is to employ automated software that periodically validates all those half a million URLs, to make sure that they lead users to real, viable pages and also to keep a handle on the cost of linking PPC ads to dead landing pages. In this case, Travelocity went with the Watchdog platform from digital marketing solutions provider Kenshoo. |
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/ 18 May 11
Search Insider Summit Buzz-o-Meter: How Low Can Ya Go? |
| I was once told that top-10 columns are the lowest form of publishing. Wonder what that makes a column with 10 top-10 lists? Lower than the lowest piece of whale dung at hide tide? Let's find out...
As many of you may know, I've been tracking the buzz at the bi-annual Search Insider Summit since the second show back in November of 2006. Think of it as the Google Trends of, well, Google trends.
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/ 4 May 11
The 10 Plagues Of Facebook Status Updates |
| First off, let me put a disclaimer that this column has very little to do with search marketing. If you make it to number 10, you'll find a small payoff but you're best off classifying this under "diversion from search marketing" and continue reading at your own peril. |
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/ 20 April 11
Putting The People Back Into Paid Search |
| Last week at ad:tech I presented a new approach to SEM called, "Putting the People Back in Paid Search." The thinking is that putting too much focus on the keyword instead of the person behind the keyword can prevent you from capturing the insights needed to fully optimize your paid search and other marketing campaigns. |
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/ 20 April 11
Top 10 tips: Planning and managing social network ad campaigns |
| Social media campaigns are soaring in popularity, with almost all of the world's top brands utilising the channel in one way or another. So how do you stand out from the crowd and reach your audience without alienating them? Chris Ward, UK MD Kenshoo, offers 10 tips to get the most out of this potentially lucrative platform…
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/ 6 April 11
+10 And -10 For Google +1 |
| Last week Google announced the launch of +1, a new social layer in search. I won't bother recapping the news, but the short story is, there's now a +1 button on Google search results to indicate if you or someone you know (or don't know) likes that Web page.
Here's a list of 10 things I love (+10) and hate (-10) about this new feature.
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/ 4 April 11
Facebook Gets New Friends |
| The emergence of more than a dozen firms, including Blinq Media LLC, Kenshoo Ltd. and Web-trends Inc., follows a move by Facebook in 2009 to start opening direct access to its internal ad systems to select outsiders. |
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/ 1 April 11
Darwinian chase through search marketing |
| Geoffrey Shenk, managing director of search marketing platform Kenshoo's North America division, says it could hamper the rankings of newer sites that do not have the same domain authority of large sites that have been in existence for years.
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/ 31 March 11
+1: Google Turns Search Into Social Platform |
| The +1 symbol will not impact Quality Scores or ad rankings, but will be used as signals for organic search rankings, according to Aaron Goldman, CMO at Kenshoo. Advertisers can see how many +1s their search ads get by viewing the Dimensions tab in AdWords. "Soon, Google will allow publishers to add the +1 button to their Web sites," he says.
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/ 31 March 11
Google updates its site search tool for e-retailers |
| “The new aspects of ‘Search As You Type’ are the dynamically updated product images, prices and links to product pages,” says Todd Herrold, senior director of product strategy for Kenshoo Local, a digital marketing software company.
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/ 23 March 11
Is the search about to get less strenuous? |
| "We use Kenshoo to spread our budget across the three search engines based on what people are searching for, what we have told the software we want to push at any particular time and, crucially, what we have in stock. We have more than a million keywords and keyword combinations to monitor - it would be impossible to do that across all three search engines without this help.”
Emma McLaughlin, head of online acquisition and retention, John Lewis.
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/ 23 March 11
Googling My Kids |
| A few weeks ago I became a father for the second and third time... yep, twins! As I think about all the milestones that lay ahead, the digital marketer in me can't help but think about all the ways technology will influence the lives of my kids. |
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/ 8 March 11
Fixing the Destination URL Money Pit in Paid Search |
| Search engines continue to unveil impressive and innovative bells and whistles to help search advertisers continue improving results, and some harness them masterfully. Still, it never ceases to amaze me that even the most sophisticated search advertisers can achieve major gains by applying scale to some of the oldest rules in the search advertising playbook.
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/ 23 February 11
The Ultimate SEO PPC Rap Battle |
| I'm sure by now many of you have seen the killer Page Rank rap laid down by Charles "Chuck" Lewis, aka the SEO Rapper. If you haven't, you must. Go ahead, I'll wait.
Now, we've all seen SEO and PPC battle it out in many a conference room and trade show. But I think the time has come to take the battle to the streets. Or, rather, back to the trade shows -- but keeping it street!
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/ 18 February 11
Landing Page Watchdog from Kenshoo |
| Search marketing and online advertising technology provider Kenshoo released an interesting new product today called Landing Page Watchdog which, through real-time monitoring of landing pages used in search advertising campaigns, aims to provide greater brand protection and ultimately better effectiveness.
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/ 17 February 11
Optimize Paid-Search Campaigns From Mobile Apps? |
| Lyris has developed an iPhone application that allows marketers to change email campaigns through a mobile dashboard. The company's "mobile email marketing" platform enables features that historically have been exclusive to the desktop.
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/ 9 February 11
If I Were Google CEO |
| Two weeks ago, I revisited a column written in 2008 outlining what I'd do if I were running Google. Now, with nearly three years of hindsight and 300+ pages of Googley Lessons under my belt, here are five things I'd do in the hot seat, er, top seat at Google. |
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/ 31 January 11
More Transactions, on Smaller Orders |
| During the most recent holiday season, consumers who clicked on search ads, like those accompanying Google results, performed 87 percent more transactions with online retailers than they had a year before. But the average online shopping basket was 10 percent smaller, according to Kenshoo, a maker of search-engine marketing software that analyzed three million transactions with its clients, generally large online retailers. In other words, people are spreading their money thinner online.
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/ 26 January 11
If I Were Running Google, Revisited |
| Two and a half years ago, I penned a column, "If I Were Running Google," where I laid out 10 things I'd do if I were at the helm of the Big G. It was fun to dream a little -- but never did I think anyone but Eric Schmidt would have the pleasure.
Then last week, Schmidt announced that he was stepping down as CEO and into an executive chairman role, with Larry Page claiming the spot atop the Googleplex. (Nice view, by the way!)
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/ 23 January 11
Search Marketing Flexed Its Muscle in December 2010 |
| Search marketing may have seen some budget pressures in the darkest marketing days of 2008 and 2009. But two new reports on pay-per-click ad spending on Google, Yahoo and Bing in the last months of 2010 suggest that marketers optimized their chances for a happy holiday shopping season by beefing up their spending on search to pre-recession levels. |
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/ 17 January 11
Can Paid Search Become An Economic Indicator? |
| Can paid-search ad budgets and campaigns for online marketing provide insight into the state of the U.S. economy and provide benchmarks for marketers to improve performance in 2011? Kenshoo believes it could, since it supports five of the top 10 U.S. retailers as gauged by the National Retail Federation (NRF). In aggregate, Kenshoo directs more than $15 billion in online sales for all clients through its search platform |
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/ 17 January 11
Holiday Search Marketing Data |
| Kenshoo aggregated search marketing data from the holiday shopping season across its U.S. Retail Index, analyzing over 3 billion ad impressions, 60 million clicks and 3 million online sales. Perhaps most notable in the report is that the economy is starting to get back on track - search ad budgets increased 54 percent in 2010, lifting online sales revenue 69 percent year over year. |
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/ 12 January 11
Five Safe 2011 SEM Predictions |
| In my last column, I put out 10 crazy 2011 SEM predictions. Today, I'm going to play it safe with five no-brainer predictions adapted from the Kenshoo 2010 Online Retail Holiday Shopping Report that was released on Monday. |
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/ 7 December 10
Black Friday & Cyber Monday Recap: Search Ads Drove Big Retail Gains |
| The dust seems to have finally settled on the long holiday weekend, and according to several reports both formal and informal, that dust is largely colored green. Green, as in money: transactions, average order size, revenue, and other metrics are widely reported as being up this year compared to 2009. Here’s a recap of several reports related to paid search ads, online holiday shopping, and so forth. |
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/ 6 December 10
comScore, Experian Hitwise, Kenshoo Numbers Suggest Ad Industry Not Ready For Success In Online Sales |
| On Wednesday, Kenshoo released its first 2010 Online Holiday Shopping Report. The key trends in the U.S. that benchmark paid-search advertising suggest the holiday shopping season began earlier this year. Thanksgiving Day, dubbed "Cyber Kickoff Day," officially kicked off the frenzy. The report aggregates more than 1 billion ad impressions, 30 million clicks, and more than 1 million online sales transactions between Nov. 4 and 29. |
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/ 1 December 10
PPC Ian Interveiw with Chad Baldwin Kenshoo's VP Sales |
| Today is a tremendously exciting day! Following is one of the best posts on PPC Ian, in my opinion. I’m honored to interview Chad Baldwin, Vice President of Sales at Kenshoo. What is Kenshoo, you ask? It’s one of the leading search engine marketing platforms around. |
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/ 1 November 10
5 Powerhouse Holiday Marketing Strategies For Online Retailers |
| Paid search marketing program strategies which incorporate a combination of automation, experimentation and real-time inventory intelligence can enable marketers to achieve remarkable results this holiday season. Taking into consideration that some retailers can bring in up to 80% of their yearly revenues over just these few key months, the impact of on annual sales can be significant.
If online shopping continues to grow as predicted, adding a level of sophistication to campaign management can pay off more than ever, making this a bright holiday season for savvy retailers |
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/ 31 August 10
CyberAgent chooses Kenshoo |
| Beyond Media Global, a regional KENSHOO Partner, announced today that Cyberagent, Japan's largest Search and Digital Marketing advertising agency has selected KENSHOO to be its technology partner for search engine marketing for its combined 1000 customers and 25 billion yen ($300 million USD) in annual paid search marketing.
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/ 9 June 10
Kenshoo Inks Experian Hitwise Data Deal |
| Search engine marketing and technology firm Kenshoo has signed a deal with Experian Hitwise to integrate data into its platform. The two will offer services in the United States, the United Kingdom and Australia. It aims to help clients immediately identify trends to tweak campaigns. |
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/ 29 April 10
Kenshoo Adds Custom Widgets To Search |
| Kenshoo plans to unveil an upgrade Thursday to Kenshoo Search Insight Dashboards. The new features add dynamic tabs and widgets that enable marketers to customize, build and combine interactive reports based on campaign data. |
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/ 21 April 10
7 Tips For Effective Global PPC Campaigns |
| International paid search offers the unprecedented ability to break into new markets with low upfront costs. However, a common mistake made by marketers when expanding to a new country is that they only translate ad text without taking into consideration all of the additional complexities involved. |
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/ 27 March 12
What Facebook? Google's a Buy to $750 a Share, Says Citi |
| As we’ve postulated before, we believe that Social Media budget spend is not drawing from Search budgets, but rather from premium Display and Offline budgets... Finally, Kenshoo noted that Social Spend in Q4:11 was up 109% Y/Y vs. ~20% growth for Search, tho’ off of a much smaller base. |
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/ 21 October 09
MediaPost |
| Kenshoo singled out as the preferred solution for SEM automation. |
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/ 4 September 09
SEO Landmarks of 2009 |
| SEO Landmarks of 2009 - Kenshoo Search included as "Totally Amazing search engine marketing platform" |
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/ 7 July 09
Conversion Attribution |
| Detailed article on I-Optimise explaining the challenge of conversion attribution and last click vs. first click. |
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/ 5 May 09
Kenshoo Opens up San Francisco Office |
| Sarah Lacy of TechCrunch reports on the exciting news of Kenshoo's new San Francisco rooftop office and Yoav Izhar-Prato's upcoming move to the West Coast. |
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/ 19 January 09
PPC Rockstars on WebmasterRadio.fm |
| David Szetela speaks with Chad Baldwin, Director of Strategic Accounts at Kenshoo, about the importance of campaign structure, quality score, optimization, and the convergence of advertising and merchandising. |
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