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/ 28 February 12
SMX West |
| Kenshoo will be attending SMX West on Tuesday, February 28.
Click here for more details. |
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/ 27 February 12
eTail West |
| The leading multi-channel and online conference since 1999, eTail presents the latest detailed tactical case studies in e-commerce and cross-channel campaign management. Receive 81+ hours of benchmarking and competitive intelligence in Palm Springs this February. Kenshoo will be exhibiting at this event, please click for more details. |
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/ 22 February 12
What Do You Do? |
| The latest obsession on the Web, judging by Facebook news feed density (which is a pretty good judge of such things), is what others do for a living -- or, rather, what everyone and their mother (literally) thinks they do. Writer. Psychiatrist. Director. Radio DJ. Executive Chef. Now we have a nice, graphical (and super-ironic) way to describe these job functions.
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/ 17 February 12
Timelines for Pages are Coming: What the Change Means for Third-Party Platforms and the Businesses that Use Them |
| Businesses spend lots of money on Facebook ads to drive traffic to their custom tabs. According to February 2012 data from Kenshoo, Facebook ad budgetsgrew 109% month-over-month in the fourth quarter of 2011. It could be argued that a large percentage of the traffic seen on Facebook can be contributed to third-party services and thus far in Facebook’s history, they’ve shown to value this and the profit it brings to the platform. |
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/ 16 February 12
Get Ready for Facebook Timeline Brand Pages |
| These new tools also come as companies are clearly stepping up their Facebook ad budgets. Facebook ad budgets grew 109% month-over-month in Q4 2011, according to February 2012 data from Kenshoo, which analyzed 100 billion ads delivered on Facebook worldwide by its customers through Kenshoo Social. |
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/ 14 February 12
Expedia partners with Kenshoo on global search engine marketing deal |
| Hot on the heels of a deal to manage Kayak’s digital marketing needs, Kenshoo has been selected by Expedia to run its search marketing and social advertising globally.
The partnership follows a two-month trial of Kenshoo’s technology platform and will see the company create, manage and optimse paid search campaign for the online travel agent. |
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/ 14 February 12
Expedia to work with Kenshoo after successful trial |
| Leading global online travel agent Expedia has brought in digital marketing specialist Kenshoo Enterprise following a successful two-month trial period.
The win for Kenshoo comes hot on the heels of the announcement that Kayak had also opted to use its software. |
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/ 14 February 12
Can large companies be truly innovative? |
| Chris Ward from Kenshoo also thought that speed was essential. The less procrastination involved the better. Otherwise, you risk missing out on changes in demand:
"Innovation is the only way ahead. For instance, Nokia got left behind in the smart phone race simply because they weren’t quick enough to identify the gap in the market and develop a product that would satisfy the need generated by their customers. Every company understands the need to innovate.
The answer to this question lies in how quickly they can foster a culture that thinks innovation and jump on the track!"
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/ 10 February 12
Innovative trends to watch in 2012 |
| Chris Ward,European MD at Kenshoo, and HSBC Expat’s Head of Marketing Lisa Wood also felt strongly about this:
Chris Ward:
"I think the biggest trend for 2012 will be consolidation. With multiple new channels emerging, marketers will want to consolidate all their activity on one platform/dashboard. It has become even more important now to be able to see the larger picture and understand how all the different marketing activities tie in together to help achieve a goal." |
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/ 10 February 12
Facebook Ad Spend Growth Outpacing Paid Search |
| Facebook ad spending among clients* of Kenshoo Social grew 109% in the fourth quarter of 2011 over 3Q11 levels, dwarfing the 27% growth recorded in paid-search spending over the same period, according to a report by Kenshoo.
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/ 9 February 12
Facebook Ad Budgets Grow Faster than Paid Search |
| Digital marketing software provider Kenshoo has unveiled some interesting growth metrics based on analysis of more than 100 billion ads delivered on Facebook through its Kenshoo Social platform. |
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/ 9 February 12
Kenshoo APAC appoints Philip G Chiu as MD |
| Kenshoo has announced the appointment of Philip G Chiu as managing director for Kenshoo APAC.
He will oversee Kenshoo’s sales and account management in the Asia Pacific region, focussing on key markets in Japan, Australia, China, and Korea. |
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/ 8 February 12
5 'Moneyball' Tips for Search Marketers from Billy Beane |
| Kenshoo’s Aaron Goldman referred back to Beane’s presentation, as he explained why companies are failing in moving from impression-based to engagement-based measurement, in the panel discussion following the keynote. He pointed out that although the paid search funnel is well-established, our understanding of the social funnel is still developing. |
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/ 8 February 12
Seven Lessons From Billy Beane For Search Marketers |
| In the immortal words of Whitesnake, here I go again. It’s time for another column distilling search marketing lessons from unlikely sources. Last week it was Israel, today it’s Billy Beane, general manager of the Oakland As and subject of the best-selling book and Oscar-nominated flick “Moneyball.”
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/ 8 February 12
OMS 2012 |
| Online Marketing Summit, the premier global educational event for marketing professionals, is back in San Diego for its 7th year this February 6-10. Join over 1,500 of your marketing peers as they share ideas, hear from expert practitioners, and learn best practices in the areas of: Social Media, Demand Generation, Search, Email, Analytics, Mobile, Integrated Marketing and more. Kenshoo will be speaking at this event, please click for more details. |
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/ 3 February 12
Social Spend Trend |
| SEM platforms - now cross-channel buying platforms - continue to crank out the trend reports leveraging their customers data. Kenshoo reported yesterday that its social ad spend "customers spent 109 percent more on Facebook in Q4 of 2011 than they did in Q3. While some of this growth can be attributed to seasonality, the increase in global Facebook ad budgets compares favourably to search channels like Google, Bing, and Yahoo which, in aggregate, saw paid search ad budget growth of 27 percent globally on a quarter-over-quarter basis." |
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/ 3 February 12
Request for Proposal: How to Make the Most of It |
| In the column, "What Marketing Automation Tool Is Right for You?" I outlined five key considerations when selecting a marketing automation provider. The second step is the ever-so-loved request for proposal (RFP). This step is critical in choosing a provider that is right for your team and company. It can be a great way to help you organize your process and communicate your evaluation and the ultimate decision. This month, I want to dig into the RFP process and suggest a few tips that can help you along the way and ultimately guide you to your final decision. |
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/ 2 February 12
Facebook Advertising Budgets Doubled In 4th Quarter |
| Facebook advertising budgets grew 109 percent between the third and fourth quarter of 2011, compared to just 27 percent growth in paid search ad spending in that time...
These findings come from an analysis of 100 billion page views of ads served on Facebook by Kenshoo Social, which compared them with 400 billion global paid search ad impressions on search engines like Google, Bing, Yahoo, AOL, Baidu, and Yandex. |
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/ 2 February 12
Facebook ad impressions grew by 47% in Q4, clicks by 105% |
| With the Facebook IPO now official, Kenshoo has revealed key growth metrics based on analysis of more than 100 billion ads delivered on the social media site, finding that ad impressions grew by 47% in Q4 from Q3 last year, while ad clicks grew by 105%. |
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/ 2 February 12
Facebook Ad Growth Outpaces Search Marketing |
| Budgets for advertising on Facebook continue to grow at a faster clip, compared with paid search, according to Kenshoo Social. But are budgets growing faster because social appears as the shiny new object, or have marketers finally figured out how to calculate ROI from Facebook campaigns? |
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/ 2 February 12
Facebook’s average ad price increased 18% last year |
| The report says Kenshoo’s customers’ spending on Facebook increased 109% in the fourth quarter compared with the third quarter; the report gave no dollar figures. While much of that growth likely is tied to the holiday season, it is a much bigger bump than the 27% quarter-over-quarter increase in paid search spending for Kenshoo’s customers’ spent during the fourth quarter. |
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/ 1 February 12
Zeta Interactive Announces 2011 Milestone Achievements |
| Best-of-Breed Partners: Zeta Interactive announced strategic partnerships with industry leaders Kenshoo for paid media and Searchmetrics for organic search efforts. Both of these partnerships add to the organization's award-winning in-house search practice. |
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/ 1 February 12
Five Lessons From Israel For Search Marketers |
| When I’m in a pinch for Search Insider topics, I draw from personal experience -- i.e., what’s on my mind the day my column’s due. I’m especially fond of analogies (best served with a healthy dose of puns) that relate my life and times to my chosen profession
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