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/ 22 May 12
CeBIT Australia |
| Kenshoo's Philip Chiu will be speaking at CeBIT Australia 2012. |
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/ 16 May 12
If Don Draper Worked In Search Marketing |
| I’m sure you’ve all watched “Mad Men” and wondered what it would be like if Don Draper worked in today’s advertising industry. But what if the greatest fictional ad creative of all time found himself in SEM?
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/ 11 May 12
Best Practices For Bid Management Whitepaper |
| Today, I read another amazing whitepaper, all about paid search bid management from my friends at Kenshoo. The whitepaper, Best Practices for Paid Search Bid Management and Optimization, is incredibly thorough and helpful. Here are some of my favorite highlights. |
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/ 11 May 12
Paid search: the true all round performer |
| Understanding search in the wider marketing mix. Attribution modelling technologies are all the rage which can only have a positive influence on Search investment. For example, Ignition One, Marin and Kenshoo all give fantastic insight into the wider media marketing mix and can also optimise media spend . |
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/ 10 May 12
Beyonce, Baby! vs. Beyonce’s Baby: Match Type Makes the Difference between Tix and Pics |
| I was fortunate to be a part of the recent Yahoo! Search and Bing Advertiser Forum in San Francisco. A lot of good ideas, tips and strategies were floating around the room that day. We at Kenshoo were particularly interested to hear about newer developments with match type and negative keywords that adCenter has introduced lately and it got us thinking, too. |
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/ 10 May 12
Word of Mouth Crash Course |
| Kenshoo is sponsoring Online Marketing Institute's Word of Mouth Crash Course in Austin, Texas. |
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