Kenshoo supports Product Listing Ads (PLA) for Google Shopping, enabling you to manage Product Ads and Product Targets within the Kenshoo UI. Activate this search ad format with its product rich information such as product image, price, merchant name, and promotional text, and utilize Kenshoo to track, optimize, and report on PLA performance.
Learn how you can take advantage of this new opportunity by downloading our brochure in English, German, French or Chinese.
What clients are saying
“Kenshoo is on the cutting edge when it comes to search marketing technology. Kenshoo keeps us ahead of the curve and its latest PLA functionality gives us even more confidence that we’re working with the best. Google Shopping will have a big impact for retailers this holiday season and we’re excited by what Kenshoo has to offer.” – Jordan Levy, SEM Manager, Gaiam
“The ability to see product-level information for PLAs in Kenshoo has allowed us to enhance our bid optimizations based on product and product target performance insights and their contributions to conversions. Coupled with Kenshoo’s custom PLA bid policies, we’ve been able to approach our ROI goals for the program with more control and achieve better results.” – Mike Leonard, Advertising Strategist, Resolution Media
“Kenshoo was first to market among SEM platforms with a PLA solution, and they’ve continued to deliver added-value functionality. Through Kenshoo, our teams are able to create and manage integrated PLA campaigns that deliver strong results.” – Daniel Laury, President and CEO, Geary LSF Group
Want more?
Read the recent coverage on Google Shopping and Kenshoo’s support of PLA, including:
Kenshoo Releases New Google Shopping Functionality, Claims 50% Boost In ROI – MarketingVox
Death To Paid Search? Google PLAs Double Conversions For Less – by Laurie Sullivan, MediaPost
Google’s PLA Sweeper – by Laurie Sullivan, MediaPost
Google Paid Clicks Rise, Average CPC Drops – by Tim Parry, MultiChannel Merchant
Google Shopping: A boon to Q4 earnings? – by Larry Dignan, ZDNet
Google PLAs Far Outperforming Text Search, Says Kenshoo – MarketingVox
Google Product Listing Ads Deliver Higher CTR than Search Ads – by David Moth, Econsultancy
Sandy’s Ad Industry Toll; Google PLAs Promising – AdExchanger
Google Product Listing Ads Help Up ROI – by Laurie Sullivan, MediaPost
Read the initial PR announcing Kenshoo’s support of PLA and the latest PR on PLA performance metrics.