Kenshoo supports Product Listing Ads (PLA) for Google Shopping, enabling you to manage Product Ads and Product Targets within the Kenshoo UI. Activate this search ad format with its product rich information such as product image, price, merchant name, and promotional text, and utilize Kenshoo to track, optimize, and report on PLA performance.
What clients are saying
“Kenshoo is on the cutting edge when it comes to search marketing technology. Kenshoo keeps us ahead of the curve and its latest PLA functionality gives us even more confidence that we’re working with the best. Google Shopping will have a big impact for retailers this holiday season and we’re excited by what Kenshoo has to offer.” – Jordan Levy, SEM Manager, Gaiam
“The ability to see product-level information for PLAs in Kenshoo has allowed us to enhance our bid optimizations based on product and product target performance insights and their contributions to conversions. Coupled with Kenshoo’s custom PLA bid policies, we’ve been able to approach our ROI goals for the program with more control and achieve better results.” – Mike Leonard, Advertising Strategist, Resolution Media
“Kenshoo was first to market among SEM platforms with a PLA solution, and they’ve continued to deliver added-value functionality. Through Kenshoo, our teams are able to create and manage integrated PLA campaigns that deliver strong results.” – Daniel Laury, President and CEO, Geary LSF Group
Read the recent coverage on Google Shopping and Kenshoo’s support of PLA, including: