5 'Moneyball' Tips for Search Marketers from Billy Beane |
| / 8 February 12 |
by Miranda Miller
Kenshoo’s Aaron Goldman referred back to Beane’s presentation, as he explained why companies are failing in moving from impression-based to engagement-based measurement, in the panel discussion following the keynote. He pointed out that although the paid search funnel is well-established, our understanding of the social funnel is still developing.
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