As conversion attribution evolved, marketers have been able to discover new models that allow for more and better insight into the conversion path. This paper takes a look at how attribution models have developed over time and reveals the next step in the evolution: Kenshoo SmartPath™. The first form of attribution that puts intelligence into the conversion path and gives you the ability to make smarter bidding decisions, Kenshoo SmartPath represents the most advanced solution in the marketplace.
Read case studies on how savvy marketers like Drs. Foster & Smith and WhiteFence are leveraging attribution to boost ROI — download the white paper, The Conversion Attribution Revolution to find out more.