Infinite Innovation
Kenshoo has a unique and rich heritage of being first-to-market in key areas of digital marketing technology.
Our laser-focus on the next big thing will keep you on the cutting edge.
First-to-Market Innovations
- Kenshoo SmartPath™: the first digital marketing platform to apply cross-channel dynamic attribution to search and social bid optimization, creating unique value allocation models and increasing revenue by 28 percent
- Paid and Owned Social Media Attribution: the first social marketing platform to illuminate the interplay between paid and owned media for holistic attribution, leading to 34x revenue lifts from Facebook page posts amplified with ads
- Enhanced Management of Google Product Listing Ads: the first search marketing platform to enable management of Product Ads and Product Targets, with custom PLA bid algorithms boosting ROI more than 85 percent
- Kenshoo Portfolio Optimizer™: the first search marketing platform to accurately forecast the impact of each bid change on a search marketer’s entire keyword portfolio and bid to marginal ROI, achieving over of 80 percent increases in profit
- Kenshoo Editor™: the first and only cross-channel desktop editor on the market, enabling bulk campaign management in a “copy and paste” environment and reducing time spent on complex tasks to 15 minutes or less
- Call Conversion Optimization™: the first search marketing platform to algorithmically optimize bids based on quantity and quality of phone calls as well as clicks, driving increases over 70 percent in lead volume
- Kenshoo Local™: the first enterprise-class, local search platform enabling effective management across high volumes of individual campaigns to specific goals, decreasing account setup time by as much as 40 percent
- RealTime Campaigns™: the first search platform to integrate ad campaigns with product inventory feeds, automatically updating pricing and promotions in ads en masse, for revenue increases of over 200 percent
Kenshoo's innovative technology is covered by a number of pending patents as well as issued U.S. patents nos. 7,974,989 and 8,407,247.
Culture of Innovation
The Kenshoo Innovation team identifies and develops new growth engines for the company and our clients. Through a vibrant company-wide ideation community, the team identifies breakthrough ideas, analyzes them, and implements the ones that show the most promise to help our clients meet their goals in the complex world of digital marketing.
Each month, the Kenshoo Innovation team recognizes one employee who demonstrated excellence in generating new and original ideas for the company and/or made outstanding contributions to other people’s ideas.
Innovator of the Month
Shahar Siegman
Research Algorithms
Team Lead
Research Algorithms
Team Lead
Innovation is a team effort. When we brainstorm, debate, and reflect with our colleagues, we are forced to think of reality in more refined terms, and ideas spread like pollen. Eventually, fact is separated from fiction and common wisdom is replaced with insight."
Our disruptive ideas achieve meaningful impact
and are sustained by a unique culture designed
to harvest intellectual curiosity.
and are sustained by a unique culture designed
to harvest intellectual curiosity.