Facebook

Blake Chandlee

Vice President of Partnerships

“Kenshoo’s meta-analysis reinforces what we’ve been seeing in the marketplace. From Kenshoo’s data, we’ve seen that Facebook is between 12 percent and 30 percent more efficient on CPA when measured using multi-touch attribution, as opposed to last-touch. We’re seeing great results with a multi-touch approach when looking at conversions generated by Facebook.”

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