Solutions

Education Key Challenge #1: Stay competitive in market
Your Needs
Grow
keywords based on how students search
Create
optimal campaign structures
Amplify
word of mouth from advocates
Respond
to marketplace trends
We
Deliver
Keyword Expansion Tools
Kenshoo Search Learn More
Offline Bulk Campaign Management
Kenshoo Editor PDF
Social Ad Optimization
Kenshoo Social Ad Manager PDF
Global training & education
Kenshoo Certification Learn More
Feed-based Facebook Ad Creation
Demand-Driven Campaigns PDF
Education Key Challenge #2: Generate qualified leads
Your Needs
Integrate
with back-end systems
Reprocess
data based on enrollment
Optimize
best performing placements
We
Deliver
System & channel integration
Kenshoo Universal Platform PDF
Path-to-Conversion Reporting
Kenshoo Search Learn More
Marginal ROI Bidding
Kenshoo Portfolio Optimizer PDF
Scenario Planning
Kenshoo Halogen Technology PDF
Education Key Challenge #3: Track & improve all touchpoints
Your Needs
Measure
impact on driving phone calls
Analyze
paid, earned & owned social media
Re-engage
prospective and current students
We
Deliver
Call tracking & optimization
Kenshoo Call Conversion Optimization PDF
Dynamic Attribution
Kenshoo SmartPath PDF
Paid, Owned, & Earned Integration
Kenshoo Social Attribution Solution PDF
Facebook Exchange Inventory
Kenshoo Social Exchange Access PDF
Integrated Retargeting
Kenshoo + Criteo PDF
Find out how Kenshoo can deliver for you
“With the deep PPC experience that WSI’s Dave Levy and Tom Kuthy bring to the table, combined with the scale and efficiency that Kenshoo enables, we now have the winning combination for long-term growth. We plan to vastly expand our PPC program during the next fiscal year, and we would never have been able to do that without the performance delivered by WSI and Kenshoo.”
Nicole O’Connell, Director of Enrollment Marketing
Find out how Kenshoo can deliver for you
"Kenshoo Portfolio Optimizer automates our bid management and enables much more dynamic optimization than we could perform on our own. It immediately reduced our costs per click significantly, and with constant conversion rates, profits have been consistently higher. The new algorithm figured out where we could reduce bids, and it boosted profit 87 percent."
Ryan Bruss, Manager, Search Engine Marketing
Find out how Kenshoo can deliver for you
“Each educational track has its own set of metrics, and leads can convert through form completions, open house registrations or campus visits. Kenshoo Enterprise supports a wide range of campaigns and goals, and its automated bid algorithms keep Loyola’s keyword portfolio optimized for efficiency.”
Dave Levy, Partner, Digital Marketing Consultant
Find out how Kenshoo can deliver for you
"The Kenshoo Search platform has made a huge difference for CareerBuilder. Kenshoo created a custom feed so we can integrate our back-end data into the platform and make more intelligent decisions with our search campaigns. And the Advanced Search feature saves my team a ton of time. Overall, I’ve been very impressed with Kenshoo’s ability to come up with unique, creative solutions to my business challenges and the results speak for themselves."
Matt Grover, Director, Online Marketing
Whitepaper
The New Facebook Post Lifecycle
Case Study
Loyola University Case Study
Whitepaper
The Conversion Attribution Revolution