Kenshoo™ has been named the sole “Leader” in the social ad platforms evaluation by independent research firm Forrester Research, Inc.
In its report, The Forrester Wave™: Social Ad Platforms, Q4 2013, Forrester researched, analyzed, and scored 7 companies against 45 criteria to evaluate proprietary platforms for managing paid social media.
“Kenshoo is the social advertising platform category leader,” states the report. “Kenshoo has leveraged its leading capabilities in search and bid management to jump out ahead in social advertising as well. Kenshoo dominates, thanks to its strong core platform, integrations with other tools, international capabilities, and strategy.”
In The Forrester Wave evaluation, Kenshoo scored the highest possible rating in the following categories:
- Audience Targeting
- Optimization and Efficiency
- Internationalization and Localization
- Customer Satisfaction
- Strategy/Professional Services
- Product Road Map
- And More!