Kenshoo™ has been named the sole “Leader” in the bid management software evaluation by independent research firm Forrester Research, Inc.
In its report, The Forrester Wave™: Bid Management Software Providers, Q4 2012, Forrester researched, analyzed, and scored 5 companies against 19 criteria to evaluate proprietary platforms for managing paid search media.
The report states, “Kenshoo receives top scores in both the current offering and the strategy sections of our review due to its strong campaign management capabilities, dedicated local media module, and strong customer reference scores.”
Download the entire report and read the press release in English, Chinese, French, German, or Japanese.
Please also visit Kenshoo.com/Performance to view the results of an internal client performance audit demonstrating significant improvement in key SEM metrics for advertisers and agencies using the Kenshoo product suite.
In The Forrester Wave evaluation, Kenshoo scored the highest possible rating in the following categories:
- Campaign Creation and Workflow
- Keyword Identification
- Testing
- Ease of Use
- Conditional Bid Optimization
- Local Media
- Quality of References
- Number of Active Customers
- Customer Retention
