Kenshoo Local enables Brazilian marketing agency to track and optimize for offline conversions and scale services for thousands of businesses
San Francisco (May 7, 2014) – Kenshoo, the global leader in predictive media optimization technology, today announced that OndaLocal (www.ondalocal.com.br) has selected Kenshoo Local to manage and optimize search engine marketing campaigns for its customers. Launched in Brazil in 2012, OndaLocal offers online marketing solutions to small and medium businesses (SMBs), including services ranging from website creation to search engine optimization and online classified advertising.
“As OndaLocal continues to grow, we sought an automated solution to help us scale to effectively manage more business and enhance the value we provide clients,” said Jairo Mandelbaum, COO & Founder of OndaLocal. “Kenshoo is the recognized leader in paid search with best-of-breed technology that provides streamlined automation and support, enabling us to serve thousands of customers in a unified view, as well as track and optimize calls for maximizing offline conversions, which is essential to our local SMB clients.”
OndaLocal chose Kenshoo Local for its advanced bid algorithms, campaign management, and reporting capabilities, including Kenshoo Call Conversion OptimizationTM (CCO) and ActiveClusterTechnology™. Many of the campaigns managed by OndaLocal seek to generate offline conversions, and Kenshoo CCO increases campaign profitability by automatically tracking offline conversions and optimizing campaigns based on keyword performance. Kenshoo’s patent-pending ActiveCluster Technology improves campaigns by predicting the value of even the lowest volume keywords and updating bids accordingly. With Kenshoo, OndaLocal can manage campaigns with more than 200,000 keywords and reduce cost-per-conversion up to 25%.
“With its growing customer roster, OndaLocal required a sophisticated digital marketing platform to more efficiently manage campaigns,” said Gary Nafus, Managing Director, Americas at Kenshoo. “Kenshoo enables advanced campaign strategies and online campaign optimization based on offline conversions, just what OndaLocal needed. We are proud to invest in this partnership.”
Visit www.Kenshoo.com/Kenshoo-Local for more information on the Kenshoo Local platform.
Kenshoo offers premium technology solutions for automating, measuring, and improving search engine marketing campaigns at scale. The Kenshoo platform was named the sole leader by independent research firm, Forrester Research Inc. in the report The Forrester Wave™, Bid Management Platforms, Q4 2012.
OndaLocal’s mission is to provide Brazilian small and medium businesses with new clients through the creation and management of a complete online presence. The results are immediate and significantly superior to those obtained through traditional marketing channels. The Company’s clients can count on their dedicated internet marketing consultants as well as an expert production team powered by OndaLocal’s technological platform, enabling great scalability and maximum results
Kenshoo is a global software company that engineers cloud-based digital marketing solutions and predictive media optimization technology. Brands, agencies and developers use Kenshoo Search, Kenshoo Social, Kenshoo Local, Kenshoo SmartPath, and Kenshoo Halogen to direct more than $200 billion in annualized client sales revenue through the platform. Kenshoo is the only Facebook strategic Preferred Marketing Developer with native API solutions for ads across Facebook, FBX, Twitter, Google, Yahoo, Yahoo Japan, Bing, Baidu and CityGrid. Kenshoo powers campaigns in more than 190 countries for nearly half of the Fortune 50 and all 10 top global ad agency networks. Kenshoo clients include CareerBuilder, Expedia, Facebook, KAYAK, Havas Media, iREP, John Lewis, Resolution Media, Sears, Starcom MediaVest Group, Tesco, Travelocity, Walgreens, and Zappos. Kenshoo has 22 international locations and is backed by Sequoia Capital, Arts Alliance, Tenaya Capital, and Bain Capital Ventures. Please visit www.Kenshoo.com for more information.
Kenshoo brand and product names are trademarks of Kenshoo Ltd. Other company and brand names may be trademarks of their respective owners.
Read the press release in Portuguese.