Paid Search Spend On The Rise, But So Is CPC & Advertising Efficiency

by Kelsey Jones, KoMarketing Associates

“A recent study by Kenshoo, as reported by an article in eMarketer, reports that at the end of 2013, paid search clicks increased over 12% annually around the world, with 16% in the United States specifically, the biggest quarter for paid search ever worldwide. Cost per click (CPCs) metrics are also on the rise, increasing 6% in the same period, and impressions decreased by 10%, inferring that paid search advertisers are also becoming more efficient with their PPC budgets.”

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