Kenshoo Delivers Predictive Media Optimization to the U.S. Market

Leading Digital Marketing Technology for the United States

Kenshoo is a global software company that engineers cloud-based digital marketing solutions and predictive media optimization technology. Kenshoo empowers the world’s most sophisticated advertisers with the tools needed to succeed in a quickly changing digital landscape.

In two separate evaluations, Forrester Research cited Kenshoo as “The Sole Leader” in bid management software and social advertising platforms. Kenshoo is the only Facebook strategic Preferred Marketing Developer (sPMD) with native API solutions for ads across Google, Bing, Yahoo, Baidu, Twitter, Facebook, and Facebook Exchange.

Brands, agencies, and developers use Kenshoo Search, Kenshoo Local, Kenshoo Social, and Kenshoo SmartPath to direct more than $200 billion in annual client online sales revenue through the platform. The Kenshoo Universal Platform delivers automation, intelligence, integration and scale to make better marketing investments.

Kenshoo Search is a premium solution for managing, automating, and optimizing search engine marketing campaigns at scale across Google, Yahoo!, Bing, Baidu, Yahoo! Japan, and AOL. With best-in-class portfolio optimization and bid management, Kenshoo Search can optimize for almost any business goal – including ROI, lead generation, or branding. Other key functionality includes integrated forecasting and budget management, automated bulk management tools, dynamic attribution modeling, and more.

Kenshoo Local is a location-focused platform to manage high volumes of search, directory, and map listings for individual stores, dealers, or franchisees. Kenshoo Local enables local marketers to rapidly scale programs and launch campaigns across search engines as well as the CityGrid network for maximum coverage. Key functionality includes automated objectives management and budget pacing tools, hyper-local geo targeting, and call tracking integration to optimize based on phone calls.

Kenshoo Social is an advanced platform to automate the creation, management, and optimization of highly-targeted social marketing campaigns. In the unique environment of social networking, with thousands of target types and ad lifespans of just a few days, Kenshoo Social enables marketers to enhance ROI by optimizing bids and campaign budgets within minutes. Key functionality includes automated ad creation and campaign scheduling tools, custom Facebook bid algorithms, and integrated measurement and optimization across paid and owned social media.

Kenshoo SmartPath is the first form of dynamic attribution that provides an understanding of the actual contribution of all consumer interactions and connects directly to all major advertising bid platforms. Kenshoo SmartPath integrates with Kenshoo Portfolio Optimizer™ so marketers can improve campaign performance by automatically adjusting budgets and bids based on the true value of each ad placement. Custom attribution models are updated regularly via artificial intelligence that continuously improves accuracy and results.

Local Presence - Global Reach

Kenshoo has campaigns running in more than 190 countries for the most elite advertisers and agencies, including U.S.-based clients such as CareerBuilder, Expedia, Facebook, Havas Digital, KAYAK, Omnicom Media Group, Resolution Media, Sears, Starcom MediaVest Group, Travelocity, Walgreens, and Zappos.

Kenshoo has 22 international locations. In the United States, we operate hub offices in San Francisco, Chicago, and New York and have satellite locations in many other states. Contact us to find out more about how Kenshoo can improve your business and drive results.

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